Niners
Thursday, March 20, 2014
3-D Rhetoric paper
The
Toy Trap
By:
Brett Babigian
Mrs.
Fliescher
English
1A
March
18, 2014
A
3-D object can convey one or several messages at the same time and is easy to
view and touch to get a sense of what you are looking at. People have been creating 3-D images and
sculptures to communicate messages for as long as we know. This form of art can be abstract and have no
defined meaning or it could be concrete with a very specific meaning to
it. Throughout my paper I will describe
my object and the choices I made to create
it as well as relate it to my message,
and share the similarities between my
object and the three texts I wrote about previously.
I
created a visual object to convey my message about fast food commercials, I
purposely used specific size, materials, colors, and tones to make my message
purposeful and stand out. The object I
made was a television set with three buttons, an antenna, a black swirl
background and a toy spider suspended in the middle of the box. I used a shoe box to create the television
because the box was the perfect size that I was looking for to get my point
across. Using black sharpie I drew
swirls around the back of the television to symbolize a type of brain wash
effect that takes place when kids watch fast food commercials with toys in
them. I chose to put the toy rubber
spider in the middle of the television and the swirl because that is all the
kids see when the commercial comes on, they are instantly lured by the toys
that they see. The reason that the toy
is a spider is because I feel like the commercials are a sort of trap and
spiders set up traps with their webs and just wait to snatch their prey. I used very plain colors like black and white
and brown on everything except for the spider which I put bright pink colors
into because just as in the commercial,
the vibrant colored toy is the first thing you notice. The intended audience of my object would be
parents because they need to know the effects that these commercials have on
their children. Each of these aspects was
created specifically to get the viewer thinking about what they child is really
watching.
My
object was made to reflect the overall theme of the three texts I wrote about
previously and it carried a specific message I was trying to communicate to
people. The message I was trying to get
out to people is that fast food commercials are targeting our kids with
incentives like toys to lure them into buying kids meals or getting their
parents too. I believe I was successful
in conveying this message because the black swirly background resembles luring
and brainwashing which is exactly what these commercials do to kids. The toy in the middle also helps prove my
message because that is the incentive for them to get the kids meal. The object is very similar to the three texts
I wrote about like the journal article because in the article the author talked
about how commercials were targeting kids with these commercials. The McDonald’s advertisement I wrote about
was an image of toys you could get from a happy meal and it didn’t even include
a picture of the food. This is just like
my object where all you have is the toy in the television because that’s all
the fast food companies want you to see.
While
trying to think of an idea and create my 3-D object I had several challenges
and successes that I encountered. At
first I was very stumped when it came to thinking of an idea, all I could think of making was a
McDonalds golden arch but I couldn’t
figure out how that would convey my theme.
When I discovered the idea of making a television out of a shoe box with
hypnotizing swirls I knew that was exactly what I needed to do. A problem that arose though was finding a toy
to dangle in front of the swirls. My mom
found an old McDonald’s toy that was perfect for the assignment and it even had
a clip to attack it to the box but then my teacher told me that it would be
plagiarizing so I had to go back to the drawing board. Luckily I was able to find an old creepy
crawler bug making set in my room that I then used to mold a rubber toy spider
out of to put on my project. This worked
even better than I expected because the spider could symbolize a trap as well
as a children’s toy. The final problem
that I found myself puzzled over was how to make a good antenna for the
television to make it stand out. I think
I deserve an A on this assignment because my 3-D object is creative and
represent my theme and message very well.
I also backed up each thing I put on my object with detailed reasons and
support so that the reader knows exactly what is there and why it is there.
Monday, March 17, 2014
3-D Rhetoric prepaper description
Wednesday, March 12, 2014
Genre Analysis Final Draft
Brett Babigian
Mrs. Fleischer
English 1A
4 March, 2014
Fast
Food
There are so many different types of writing texts that
are seen around the world as we go throughout our daily lives that sometimes express
the same topic just in a different way. A
topic can be expressed through several different ways of writing including:
academic articles, advertisements, bumper stickers, photographs, and much
more. Each of these different styles of
texts applies to us differently, for instance, one may appeal to our logical
side while another may tend to focus on our emotions. Throughout this essay I will discuss the
similarities and differences of an academic article, advertisement, and a YouTube
clip about fast food and also which one I believe is more effective than the
other.
The academic article “How Television Fast Food Marketing
Aimed at Children Compares with Adult Advertisements”, by Amy M. Bernhardt has
some similarities and differences as the other texts I will discuss. The form and layout of the article is long
and includes multiple pages of writing about happy meal advertisements and how studies conducted showed
that many of these advertisements were occurring during children’s television
shows. The author took a very serious and formal tone
towards the issue because it involved our children being targeted by fast food
to come and eat at them. Since this
article was about advertisements targeting kids the intended audience would be
the parents of children everywhere.
The article went into detail about studies and research conducted about
how fast food corporations lure kids to into wanted the meal with incentives
such as toys or collectible items. Both of the texts, the image and
the article, have similar messages about children’s fast food meals but
the article talks about how incentives such as toys are put in to attract kids.
The author felt this was
wrong that the advertisement encouraged kids to collect all these toys.
The purpose of writing the study was to get public awareness out about advertisements
targeting out children to make unhealthy choices.
The second text about fast food that I will be sharing is a McDonald’s
advertisements for toys in the happy meals. The advertisement is simply a picture with
toys of McDonald’s food that turn into little robots and some writing
encouraging people to collect all eight.
The tones of these two types of texts are very different because the
advertisement is more exciting trying to attract kids to buy the happy meal to
collect all eight toys. Happy meals are created for kids
and include a toy so the intended audience of this advertisement is kids.
Toys that change shape and look like food are examples of the toys the kids
could get if they got a happy meal. The advertisement had the exact opposite message of the academic
article of offering kids eight different toys with a happy meal. The purpose of the advertisement was to
provide incentives to kids to buy happy meal and achieve higher sales in happy
meals.
The third type of text I chose to analyze and compare and contrast was a YouTube video that was titled “Advertising fast food to children and its major shift” posted by sunnyvisa. This clip has three different adult ladies that discuss when and how the problem of children advertisements occurred. The tone of the video was similar to the academic article in the sense that they were both very formal and were addressing a serious topic. The intended viewer and readers of this video would be the same as the research article which is parents. The examples this YouTube video uses are actual McDonald’s and Burger King commercials that show kids eating happy meals and then playing and having fun with the new toys they just got with the meal. By adding popular toys with kids playing and having fun to commercials, kids are targeted and convinced to want a happy meal to collect the toys in them, is a message that is present in both the article and the video clip. The purpose of the clip is to produce awareness of how the advertisement of fast food to children has changed.
This part of my paper will focus on my personal analysis of the three texts and how persuasive they each were and why they chose to add certain things into the text. I think what makes a specific text more persuasive and effective than others is by the evidence they choose to use. For example in the video clip one of the ladies talks about how the advertisements target our kids and then they show a commercial where a bunch of kids are smiling and happy eating their kids meals and playing with a Barbie mermaid doll that they just got out of their happy meal. This commercial they showed made me realize that if I were a kid I would see that and instantly want to go and get the toy so that I could be as happy as the kids in the commercial by having the toy. Another aspect of text that makes it more effective than another would be good imagery. If an article has a good image of a product combined with a good catch phrase then I would feel drawn into the product more like in the McDonald’s ad that presented a series of collectable toys with a phrase “Collect All 8 for a Galactic Robot Team”.
Of the three documents I have reviewed I believe that the YouTube video had the most effective message of them all and that the McDonald’s had the least effective message. The YouTube videos message was more effective to me because the topic on which they discussed is a major controversial topic that deals with children and parents alike. This video provided direct evidence of commercials targeting kids to eat at fast food restaurants to gain toys and be happy. The author also discussed how even though the kids may not be old enough or have enough money to buy these items they will bother and annoy parents who will eventually give in to the kid and buy the meal for the child. Most parents would likely feel the same way to a degree because no one wants their kids to be eating unhealthy or coerced to buy something that is bad for them. The McDonald’s advertisement, while still very effective, was the least effective of the three texts to me because its target audience was children and was mostly a picture with little writing. The advertisement included eight different toys that you could get from the happy kid’s meal but there was no writing that specifically told you that by purchasing the kids meal you could get the toy. More people would be interested in preventing kids from viewing commercials about fast food especially now that obesity in children is on the rise.
Even though the three texts shared a similar topic of fast food advertisement to children they were not similar in all the same ways. For instance while the academic article used research to back up its argument of how kids are being targeted the YouTube video showed a commercial of a happy meal to help with its thesis. They hose different way to express evidence because different people react to different types of evidence. Some people are more visual and react greatly to seeing video clips and pictures while others like to hear the facts and research behind an article to have that concrete support.
There is a great relationship between texts that have to do with genre, message, and mode of delivery. The relationship I noticed in the academic article was the genre of academic research was related to the way it was delivered. For instance since it was a research document the delivery was very formal and academic, it had citations from other articles as well as its own findings. Because the audience of the academic article would be other professors the mode of delivery would be formal which is connected back to the genre because depending on whom your audience will be decides how the text is delivered. While some genres have lots of writing others have very little like the McDonalds advertisement. The ad got its message out with very little writing and a picture because the space is limited because of the genre. The delivery mode therefore is informal and meant for viewers to just glance at it and not read to into it.
Lastly I feel that the type of text we read impact us as individuals and sometimes as a society for several reasons. This topic I am talking about especially is an example because if someone read the article I did about the advertisements targeting kids to lure them in then parents will begin to not let their kids watch those commercials. When people read articles in the newspapers about new studies that show certain activities such as tanning can lead to skin cancer then much of society moves to not tan for fear of getting cancer. People begin to put on more sunscreen and go to the tanning booths much less often when there is a health risk discovered from research.
In conclusion topics can be talked about and portrayed in many different genres to focus on different purposes. Images and pictures can appeal to those who like visuals while writing and text to those who like the research and evidence behind the statement. McDonalds used images while the academic article appealed to researchers. These different genres have similarities and differences to persuade their audience of the message they have. Throughout my paper I have discussed these similarities and differences as well as offered my own opinion on which is the most persuasive and effective in portraying its message.
Works
Cited
Advertising Fast Food to Children and its Major Shift. 2010. Video. YoutubeWeb. 4 Mar
2014. <http://www.youtube.com/watch?v=-tTsU78MO84>.
Bernhardt
AM, Wilking C, Adachi-Mejia AM, Bergamini E, Marijnissen J, et al. (2013) How
Television Fast Food Marketing Aimed at Children Compares with Adult
Advertisements. PLoS ONE 8(8): e72479. doi:10.1371/journal.pone.0072479
"Changeables." Wikipedia The Free Encyclopedia.
Wikipedia Foundation, 30 Dec 2013. Web. 4 Mar 2014.
<http://en.wikipedia.org/wiki/Changeables>.
Tuesday, March 11, 2014
Draft #2 of Gener Analysis
Brett Babigian
Mrs. Fleischer
English 1A
4 March, 2014
Fast
Food
There are so many different types of writing texts that
are seen around the world as we go throughout our daily lives that sometimes express
the same topic just in a different way. A
topic can be expressed through several different ways of writing including:
academic articles, advertisements, bumper stickers, photographs, and much
more. Each of these different styles of
texts applies to us differently, for instance, one may appeal to our logical
side while another may tend to focus on our emotions. Throughout this essay I will discuss the
similarities and differences of an academic article, advertisement, and a YouTube
clip about fast food and also which one I believe is more effective than the
other.
The academic article “How Television Fast Food Marketing
Aimed at Children Compares with Adult Advertisements”, by Amy M. Bernhardt has
some similarities and differences as the advertisement from McDonald’s for
happy meals. The form and layout of the
article is long and includes multiple pages of writing about happy meal
advertisements. The advertisement is
simply a picture with toys of McDonald’s food that turn into little robots and
some writing encouraging people to collect all eight. The tones of these two types of texts are
very different because the article is more formal and serious by talking about
how these advertisements are targeting our children and encouraging them to eat
at the restaurants which are unhealthy while the advertisement is more exciting
trying to lure kids to buy the happy meal to collect all eight toys. The article has an intended reader of parents
with kids who have some concerns about fast food while the advertisement is
directed at children. The research
article has tons of evidence throughout its study about how children are
targeted with toys and other incentives to go to fast food restaurants. Toys that change shape and look like food are
examples of the toys the kids could get if they got a happy meal. Both of these texts have similar messages
about children’s fast food meals but the article talks about how incentives
such as toys are put in to attract kids. The author felt this was wrong while
the advertisement wanted kids to collect all eight toys. The purpose of writing
the study was to get public awareness out about advertisements targeting out
children to make unhealthy choices and the advertisement did the exact opposite
by offering toys to achieve higher sales in happy meals.
The third type of text I chose to analyze and compare and contrast was a YouTube video that was titled “Advertising fast food to children and its major shift” posted by sunnyvisa. This clip has three different adult ladies that discuss when and how the problem of children advertisements occurred. The tone of the video was similar to the academic article in the sense that they were both very formal and were addressing a serious topic. The intended viewer and readers of this video would be the same as the research article which is parents. The examples this YouTube video uses are actual McDonald’s and Burger King commercials that show kids eating happy meals and then playing and having fun with the new toys they just got with the meal. By adding popular toys with kids playing and having fun to commercials, kids are targeted and convinced to want happy meal to collect the toys in them, is a message that is present in both the article and the video clip. The purpose of the clip is to produce awareness of how the advertisement of fast food to children has changed.
This part of my paper will focus on my personal analysis of the three texts and how persuasive they each were and why they chose to add certain things into the text. I think what makes a specific text more persuasive and effective than others is by the evidence they choose to use. For example in the video clip one of the ladies talks about how the advertisements target our kids and then they show a commercial where a bunch of kids are smiling and happy eating their kids meals and playing with a Barbie mermaid doll that they just got out of their happy meal. This commercial they showed made me realize that if I were a kid I would see that and instantly want to go and get the toy so that I could be as happy as the kids in the commercial by having the toy. Another aspect of text that makes it more effective than another would be good imagery. If an article has a good image of a product combined with a good catch phrase then I would feel drawn into the product more like in the McDonald’s ad that presented a series of collectable toys with a phrase “Collect All 8 for a Galactic Robot Team”.
Of the three documents I have reviewed I believe that the YouTube video had the most effective message of them all and that the McDonald’s had the least effective message. The YouTube videos message was more effective to me because the topic on which they discussed is a major controversial topic that deals with children and parents alike. This video provided direct evidence of commercials targeting kids to eat at fast food restaurants to gain toys and be happy. The author also discussed how even though the kids may not be old enough or have enough money to buy these items they will bother and annoy parents who will eventually give in to the kid and buy the meal for the child. Most parents would likely feel the same way to a degree because no one wants their kids to be eating unhealthy or coerced to buy something that is bad for them. The McDonald’s advertisement, while still very effective, was the least effective of the three texts to me because its target audience was children and was mostly a picture with little writing. The advertisement included eight different toys that you could get from the happy kid’s meal but there was no writing that specifically told you that by purchasing the kids meal you could get the toy. More people would be interested in preventing kids from viewing commercials about fast food especially now that obesity in children is on the rise.
Even though the three texts shared a similar topic of fast food advertisement to children they were not similar in all the same ways. For instance while the academic article used research to back up its argument of how kids are being targeted the YouTube video showed a commercial of a happy meal to help with its thesis. They hose different way to express evidence because different people react to different types of evidence. Some people are more visual and react greatly to seeing video clips and pictures while others like to hear the facts and research behind an article to have that concrete support.
There is a great relationship between texts that have to do with genre, message, and mode of delivery. The relationship I noticed in the academic article was the genre of academic research was related to the way it was delivered. For instance since it was a research document the delivery was very formal and academic, it had citations from other articles as well as its own findings. Because the audience of the academic article would be other professors the mode of delivery would be formal which is connected back to the genre because depending on who your audience will be decides how the text is delivered. While some genres have lots of writing others have very little like the McDonalds advertisement. The ad got its message out with very little writing and a picture because the space is limited because of the genre. The delivery mode therefore is informal and meant for viewers to just glance at it and not read to into it.
Lastly I feel that the type of text we read impact us as individuals and sometimes as a society for several reasons. This topic I am talking about especially is an example because if someone read the article I did about the advertisements targeting kids to lure them in then parents will begin to not let their kids watch those commercials. When people read articles in the newspapers about new studies that show certain activities such as tanning can lead to skin cancer then much of society moves to not tan for fear of getting cancer. People begin to put on more sunscreen and go to the tanning booths much less often when there is a health risk discovered from research.
In conclusion topics can be talked about and portrayed in many different genres to focus on different purposes. Images and pictures can appeal to those who like visuals while writing and text to those who like the research and evidence behind the statement. These different genres have similarities and differences to persuade their audience of the message they have. Throughout my paper I have discussed these similarities and differences as well as offered my own opinion on which is the most persuasive and effective in portraying its message.
Works
Cited
Advertising Fast Food to Children and its Major Shift. 2010. Video. YoutubeWeb. 4 Mar
2014. <http://www.youtube.com/watch?v=-tTsU78MO84>.
Bernhardt
AM, Wilking C, Adachi-Mejia AM, Bergamini E, Marijnissen J, et al. (2013) How
Television Fast Food Marketing Aimed at Children Compares with Adult
Advertisements. PLoS ONE 8(8): e72479. doi:10.1371/journal.pone.0072479
"Changeables." Wikipedia The Free Encyclopedia.
Wikipedia Foundation, 30 Dec 2013. Web. 4 Mar 2014.
<http://en.wikipedia.org/wiki/Changeables>.
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